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New authors face an uphill battle with name recognition, shelf space at bookstores, and competition with thousands of other authors and self-published books. Sands Press works with new and emerging authors, most of whom have never published a book with a traditional publisher. Sands Press must present YOUR book to the distributor who works with the bookstore buyers. It can take years before we potentially post a profit. Initially, we thought against showing the numbers below, but we want you to know how we determine royalties.
Here are our cost breakdowns for every book sold. If the average book retails for $19.99 ($ figures have been rounded):
- 50% discount to large bookstores, or $9.99
- 35% to distributors, or $6.99
5% to 9% of the 'GROSS' retail book price to the author, $1.30 to $1.80
- leaving us a balance of 6% to 8.5%, or $1.20 to $1.70
- to pay for:
- Submission reviews
- Cover Design
- Shipping to all three distributors plus pay for returns
- Rent / Utilities / Computers and software
- Advertising and Promotion
Sands Press can offer higher royalties when an author has a proven track record of book sales.
'Gross' receipts mean the amount the publisher receives from the relevant source, without deductions. This is the best kind of calculation for authors because it makes accounting easier and gives the author a larger share of the take.
'Net' receipts mean gross receipts minus certain expenses, which may or may not include taxes, distribution fees and other publisher costs. Contracts which base royalties on 'net' receipts without further clarification are dangerous because they provide no limitations on what the publisher can deduct from receipts, potentially reducing the author's share to zero. Authors should not agree to royalty clauses with 'net' receipt calculations unless the contract specifies - in detail - what the publisher can and cannot deduct when calculating royalties due to the author.
We offer your e-book in the following formats:
The author has the option to purchase 100% of the e-book rights and would receive 100% of the royalties.
As you write your book, it is automatically Copywrite protected. Please see:
When we receive a submission, we read the first three chapters to determine if we would like to continue. If the story captures our attention, we don't want to pause, email the author and request the balance of the book. After receiving the balance of the book, the reader would then have to re-read the first three chapters to recall the storyline before continuing. It is easier if they continue to read the entire submission uninterrupted.